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Simultaneously, chinese consumers have become discerning and selective than ever, and traditional marketing tactics such as celebrity endorsements and tv advertisements are no longer. Zhang is known as the chinese version of michelle phan and is perhaps the most commercially successful beauty blogger in china. But gone are the days in china when local consumers were easily swayed by global beauty brands. Top beauty brands and luxury brands are benefiting from this strong appetite for cosmetics. To see which luxury brands are performing best in different markets from china to europe, and america, download our top 20 power players report. Choosing cosmetics in china is shown that it has a preference in purchasing foreign brands online, especially french beauty and cosmetics giants like l'oréal. China's retail sales in beauty stands at 222.2 billion rmb in 2016 alone. Kaola achieved its success due to effective collaboration with many foreign brands. Top chinese kols in the beauty industry. Partnerships usually have to be greenlit by the brand's headquarters. Beautybrands.com offers the best in beauty: Drugstore beauty brands in china: L brands saw an uptick in beauty sales in 2020, moving up in the top 10 companies ranking, driven in significant part by soap and hand sanitizer purchases at bath & body works.
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